Once a fringe internet subculture, disinformation has crossed over into mainstream discourse — with the ability to spread suddenly and rapidly. While the media spotlight has often focused on the political consequences of hoaxes and conspiracy theories spread through social media, a growing number of voices are sounding the alarm: disinformation is coming for brands.

Marathon’s new report, “The Age of Disinformation: The Weaponizing of Disinformation Against Corporate America,” details the top industries targeted by disinformation, the consequences of an attack, and how businesses can prepare.