Marathon Strategies

As part of its DefendED practice, Marathon studied the increase in negative news coverage and online discussions involving the top universities and liberal arts schools in the country over the past decade.

negative coverage of our nation’s universities has increased by as much as 1,200%, with no signs of slowing

Our nation’s institutions of higher learning are facing an unprecedented level of scrutiny, where every action, statement, and policy can draw heightened attention from students and faculty, alumni and major donors, and reporters and lawmakers. To mitigate potential long-term consequences, colleges and universities must first be proficient in navigating this challenging landscape. Download “Spotlight on Higher Ed: Crisis Communications in the Era of Polarized Media” for a more comprehensive understanding of the evolving discussions surrounding leading colleges and universities.

Download the Report