Marathon Strategies


PRovoke Media awarded Marathon Strategies a 2021 Innovation SABRE Awards-North America in the Special Campaigns category for our work with the Cannabis Information Project (CIP), a coalition of the nation’s top cannabis companies working to provide accurate information about the cannabis industry and keep cannabis dispensaries open to patients and consumers amid the COVID-19 pandemic. 

As the COVID-19 crisis emerged, Marathon worked with CIP to immediately begin shaping the public discussion about the essential nature of the cannabis industry, its benefits to patients and customers, and its ability to serve as an economic engine amid the crisis and in a post-COVID economic recovery. By educating the media about the essential role of cannabis in public health and the economy, Marathon and CIP helped keep dispensary doors open while combatting misinformation about the industry.  

Formerly known as The Holmes Report, PRovoke is one of the most respected public relations trade publications in the field. PRovoke’s Innovation SABRE Awards recognize industry leaders that demonstrate groundbreaking creativity in digital communications, marketing, and PR. The campaign, evaluated by a jury of nearly 60 leaders from across the PR industry, was selected from more than 700 entries submitted across 60 categories.  

This achievement follows several recent honors for Marathon, including being named one of PRovoke Media’s 2020 public affairs agencies of the year. Additionally, Marathon was chosen as a finalist for PR Week’s outstanding small agency of the year, and our COVID-19 Covered newsletter was named a finalist in the Publications category for PR Daily’s 2020 awards. Marathon also appeared in Inc. Magazine’s list of the nation’s 5,000 fastest-growing private companies for the second year in a row, and was recognized by the Financial Times as one of America’s fastest-growing companies

Throughout the challenges of the past year, Marathon has remained dedicated to finding creative solutions to meet our clients’ needs. We are honored to be recognized for our commitment to innovation and thank our industry peers, dedicated staff, and wonderful client partners who made this honor possible.   

See the full announcement from PRovoke here.