Crisis & Issues Management
Reputations take years to build, and moments to destroy. Marathon Strategies’ crisis communications and issues management practice helps organizations anticipate risk, respond to crises, and rebuild trust.
Prepare For Risk & Defend Your Reputation
Executives estimate that 63 percent of a company’s market value is directly tied to its reputation, making crisis readiness not just a communications priority, but a business imperative. Marathon Strategies’ crisis and issues management practice combines real-time intelligence gathering with strategic communications to protect what matters most: your organization’s reputation.
We help organizations identify reputational vulnerabilities, monitor for emerging threats, and prepare leadership teams to respond with speed and confidence. Through practical response frameworks, simulation exercises, and tested messaging, we help organizations navigate high-stakes moments – and when challenges arise, our team works alongside clients in real time to manage communications, engage stakeholders, and protect trust.
Build Crisis Resilience
The best crisis response begins long before an issue emerges. Marathon works with organizations to identify reputational vulnerabilities and establish the frameworks needed to respond quickly and effectively when challenges arise.
We develop crisis response plans, messaging frameworks, and decision-making protocols that enable leadership teams to act with clarity under pressure. Through hands-on simulation exercises and leadership training, we prepare organizations to manage high-stakes moments with confidence.
Detect Threats Before They Escalate
In today’s information environment, crises often emerge quickly and spread across multiple channels. Marathon provides continuous monitoring of media, digital platforms, and stakeholder conversations to detect emerging risks before they escalate into full-scale crises.
Our team analyzes media coverage and online conversations to identify potential threats early and advise leadership on when – and how – to respond. This early warning capability allows organizations to address issues proactively and prevent them from gaining momentum.
Understand What’s Driving The Crisis
Effective crisis response requires more than reacting to headlines – it requires understanding the forces shaping the issue. Marathon’s intelligence team investigates the narratives, actors, and dynamics driving the crisis to reveal who is influencing the conversation and why.
By mapping the stakeholders and information flows behind an issue, we equip organizations with the insights needed to respond strategically and communicate with credibility.
Control The Narrative
In a crisis, perception can shift quickly. Marathon helps organizations manage the flow of information, engage the media, and activate credible voices who can reinforce key messages and restore confidence.
Using real-time insights into media coverage, digital conversations, and stakeholder sentiment, we refine messaging, target critical audiences, and ensure your organization’s perspective is heard. These efforts help stabilize the narrative, protect reputation, and lay the groundwork for rebuilding trust.
Securing Justice For U.S. Victims Of State-sponsored Terrorism
Marathon Strategies works to support advocacy efforts for victims and families of state-sponsored terrorism, who have worked for decades to…
Why Marathon Strategies?
Communicating on instinct or incomplete information creates risk. Marathon gives organizations the information advantage to communicate with confidence and drive outcomes.
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Whether you’re looking to raise your profile, advance a public affairs effort, or navigate a reputational challenge, Marathon helps organizations communicate with greater clarity and confidence.