Digital Strategy
An organization’s digital footprint shapes the first impression it makes on its priority audiences. Marathon’s Digital Strategy help clients show up clearly and credibly online.
Reach Audiences & Drive Action
Marathon’s Digital Strategy transforms online conversations, audience behavior, and performance data into actionable insight. Our strategists ensure our clients show up clearly and credibly online – so messages reach the right people, gain traction, and drive meaningful action.
We combine advanced social listening, paid digital targeting, and content optimization to help organizations shape narratives, strengthen visibility, and mobilize audiences across today’s fragmented digital landscape.
Monitor & Decode Online Conversations
Marathon uses advanced social listening and analytics tools to monitor online conversations across social media, forums, news sites, and other digital channels.
By analyzing sentiment, identifying emerging narratives, and tracking the voices shaping the discussion, we transform digital chatter into actionable intelligence. These insights help organizations anticipate risks, refine messaging, and engage audiences more effectively in the moments that matter most.
Reach & Influence Key Audiences
Effective digital campaigns ensure your message reaches the audiences who shape perception and outcomes. Marathon designs precision paid media campaigns that place your message directly in front of decision-makers, stakeholders, and influential online communities.
Using sophisticated audience targeting and platform-specific strategies, we deliver content across social media, search, and programmatic advertising channels. These campaigns extend the reach of earned media and thought leadership, ensuring your message appears in front of the right audiences at the right moments.
Optimize Content For Online Visibility
In an increasingly crowded information environment, organizations must ensure their content is discoverable across the platforms where audiences search for answers. Marathon helps refine how content is written, structured, and distributed to strengthen its visibility across search engines, social platforms, and AI-driven discovery tools.
By aligning content strategy with search behavior, platform algorithms, and evolving digital consumption patterns, we help organizations strengthen authority signals and ensure they are found online.
Drive Advocacy
Digital platforms offer powerful tools for mobilizing supporters and translating engagement into action. Marathon designs digital advocacy campaigns that move audiences from awareness to participation.
Through targeted messaging, creative content, and strategic calls to action, we encourage supporters to sign petitions, contact lawmakers, share messages across their networks, and participate in advocacy initiatives that advance your goals.
A Vote for the Future
Marathon supported Arctic Slope Regional Corporation (ASRC) through a two-year education and advocacy campaign, which helped ensure that future generations…
From Strategy to Statute
Marathon helped transform a nearly decade-long legislative stalemate into passage through a reset of the campaign strategy behind New York’s…
Why Marathon Strategies?
Communicating on instinct or incomplete information creates risk. Marathon gives organizations the information advantage to communicate with confidence and drive outcomes.
Our Integrated SOlUTIONS
Talk To Our Team
Whether you’re looking to raise your profile, advance a public affairs effort, or navigate a reputational challenge, Marathon helps organizations communicate with greater clarity and confidence.