Public Affairs
Public policy and regulation can either unlock major business opportunities or threaten your license to operate. Marathon Strategies’ public affairs practice helps clients stay ahead of change and win the toughest policy and regulatory battles.
Shape Policy & Win
Marathon Strategies’ public affairs team helps organizations navigate complex political and regulatory environments with clarity and confidence. Our public affairs work combines insights, strategy, and execution to anticipate change, engage the right stakeholders, and shape outcomes that matter.
From tracking the political landscape to mobilizing support and elevating critical issues, we partner with clients to influence debates proactively and advance their priorities with credibility and impact.
Understand & Track The Political Landscape
Effective public affairs campaigns begin with a clear understanding of the political environment in which decisions are being made. Marathon monitors policymakers, regulators, advocates, and opposition voices to map where policy debates are heading and identify the forces shaping them.
Through ongoing intelligence gathering and analysis, we track legislative activity, stakeholder positioning, and emerging narratives that could impact your priorities. These insights allow organizations to anticipate risks, identify opportunities for engagement, and shape the debate before positions harden.
Elevate The Issue
Winning public affairs campaigns require more than behind-the-scenes advocacy – they require shaping how the issue is understood by the public. Marathon works with organizations to elevate the issue in ways that resonate with stakeholders and decision-makers.
Through strategic messaging and integrated communications tactics, we raise the visibility of your issue across the channels where policy debates are shaped. By framing the debate and educating those covering the issue, we ensure your perspective is heard.
Engage Stakeholders & Mobilize Support
Building broad stakeholder support is essential to influencing policy debates. Marathon identifies and engages credible third parties who can reinforce your message and demonstrate real-world support for your position.
By recruiting and activating coalitions, we mobilize stakeholders to engage policymakers directly, participate in advocacy campaigns, and amplify key messages both online and offline. This coordinated engagement creates a chorus of support that strengthens your case.
Activate Digital Advocacy
Public affairs campaigns play out across digital platforms where policymakers, advocates, and stakeholders consume information and shape policy debates. Marathon designs targeted digital campaigns that educate and persuade.
Using precision audience targeting, we deploy issue advocacy, paid digital media, and content amplification strategies that ensure your message reaches the stakeholders who shape policy. These campaigns reinforce earned media and coalition advocacy, extending the reach and impact of your message.
A Vote for the Future
Marathon supported Arctic Slope Regional Corporation (ASRC) through a two-year education and advocacy campaign, which helped ensure that future generations…
From Strategy to Statute
Marathon helped transform a nearly decade-long legislative stalemate into passage through a reset of the campaign strategy behind New York’s…
Securing Justice For U.S. Victims Of State-sponsored Terrorism
Marathon Strategies works to support advocacy efforts for victims and families of state-sponsored terrorism, who have worked for decades to…
Why Marathon Strategies?
Communicating on instinct or incomplete information creates risk. Marathon gives organizations the information advantage to communicate with confidence and drive outcomes.
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Whether you’re looking to raise your profile, advance a public affairs effort, or navigate a reputational challenge, Marathon helps organizations communicate with greater clarity and confidence.