Risky Business
The Information Gap Hollywood Can’t Afford
Studios invest millions in talent, production, and awards campaigns. But when high-stakes decisions are made without complete information, the results can be devastating. In every case below, the information existed – it just wasn’t surfaced in time.
The on-set incident concerned sexual harassment allegations against Safdie’s producing partner and was reported years before production began on Marty Supreme. The story gained a second life in January, when the California Post’s inaugural cover asserted the incident led to a well-publicized split between Safdie and his brother Benny. Background research would have surfaced the initial reports, while confidential source interviews — structured, discreet conversations conducted by experienced investigators — would have augmented the record.
The posts were publicly visible on Gascón’s social media accounts from 2016 to 2021 — never deleted. A comprehensive digital forensics review — including historical social media analysis, archived content retrieval, and sentiment mapping — would have surfaced and contextualized this risk before a single dollar was committed to the campaign. This type of analysis requires specialized tools and investigative expertise that go well beyond a simple search.
The 2020 bar incident was captured on video and widely circulated online a full year before cameras rolled. A comprehensive digital forensics review — monitoring online activity, news archives, legal filings, and social media patterns — combined with confidential industry source interviews about on-set behavior, would have produced a clear risk profile. With that intelligence in hand, studio leadership could have weighed the risk before committing hundreds of millions.
The economic cost of Majors’ conviction included a premium salary for Robert Downey Jr. to replace him, box office underperformance for Ant-Man and the Wasp: Quantumania, and an inflated budget for revisions to future Avengers films like Project Doomsday. In pretrial statements to the prosecution and in interviews with The New York Times, multiple past girlfriends accused Majors of emotional and physical abuse. Confidential source interviews with individuals within Majors’ circle may have surfaced this kind of character intelligence.
While the leaked DMs were private, significant public signals existed: published interviews discussing extreme behavior, publicly liked social media content that raised questions, and a family member’s 2015 book documenting a multi-generational pattern of abuse. A thorough digital forensics review — analyzing the full digital footprint across platforms, cached content, and public-facing activity — combined with confidential background interviews, would have assembled a risk profile warranting further scrutiny before a franchise-level casting commitment.
Barr had an extensive history of inflammatory social media posts, including wading into fringe conspiracy theories propagated by extremists and racist groups. Several of these posts were covered by the press prior to the reboot. A due-diligence investigation would have uncovered this content and contextualized its potential risk.
Marathon’s Integrated Approach to Reputational Due Diligence
Historical social media analysis, archived and deleted content recovery, cross-platform behavioral mapping, and risk contextualization.
Structured, discreet conversations with industry contacts, colleagues, and former associates —conducted by experienced investigators.
In-person fieldwork, multi-jurisdiction research, and physical-location intelligence that goes beyond what any database can provide.
Response frameworks, messaging strategies, and rapid-response protocols — so the organization controls the narrative rather than reacting to it.
In every case above, the information existed. It just wasn’t surfaced in time. Marathon’s approach is designed to close that gap before the first dollar is committed — giving leadership the complete picture they need to make informed decisions about talent, partnerships, and major investments.
Invest Now or Pay Later
What Reputational Due Diligence Actually CostsA comprehensive due diligence engagement represents a tiny fraction of the losses documented above. Vetting is a rounding error; a scandal can be catastrophic. In every case, the information existed — it just wasn’t surfaced in time.
“Sooner or later, the spotlight reveals everything. The only way to ensure the show goes on is to see it coming.”
— Phil Singer, California Business Journal, March 2026 Start a Conversation